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Field Notes

Things I keep thinking about.

Short pieces on marketing, UX, brand, research and communication.

Showing all 5 notes

  • Marketing

    Why marketing doesn’t end when someone clicks the ad

    What happens after the click decides whether the ad actually worked.

    Coming soon

  • UX · Brand

    What makes a digital experience feel aligned with a brand?

    When the look, the words and the flow all tell the same story.

    Coming soon

  • Communication

    When brochures still matter in a digital-first world

    Print isn’t dead. It just has a different job now.

    Coming soon

  • Communication

    What student-facing communication gets wrong

    Writing for the person deciding, not the institution announcing.

    Coming soon

  • UX · Marketing

    How I look at a platform from both a UX and a marketing lens

    Two questions at once: can people use it, and do they want to?

    Coming soon