← Back to portfolioJoudi Lens

Try my lens.

Give me a little context and explore how I break down a brand or digital experience across marketing, UX, copy and brand.

An interactive demonstration of my framework, not a substitute for a full strategy or audit.This is an interactive demonstration of my framework, not a substitute for a full strategy or audit. It shows how I structure the problem.

What do you want to look at?

Choose a starting point. The cause may sit across disciplines.

Tell me a little about it.

Brand or company name · optional

Website or public page · optional

https://

A reference link only. This tool does not visit or inspect your website.

What are you trying to achieve?

What feels wrong right now?

0 / 500

Add context or evidence (optional)

What do you offer, and what should change?

Your offer, why people choose it and the business outcome that matters.

Who are you trying to reach?

If you know, tell us who actually responds or buys too.

What have you observed or measured?

Customer feedback, a drop-off step, what already works, or a metric. It’s fine not to know yet.

Only share what you’re comfortable submitting to a public portfolio tool. No passwords, personal data or confidential documents.Please only share information you’re comfortable submitting to a public portfolio tool. Don’t include passwords, personal data, confidential company information or private documents.

One snapshot per visit · no uploads

The Joudi Lens

01UnderstandWhat are we actually trying to solve?What are we actually trying to solve?
02AlignDo brand, message and experience tell the same story?Do brand, message and experience tell the same story?
03QuestionWhere might customers hesitate?Where might users or customers hesitate?
04ExploreWhat could be tested or improved?What could be tested or improved?
05ValidateWhat evidence would we need?What evidence would we need before deciding?